WELCOME!
Design and art
I believe that art and design work hand in hand. As a designer, I combine creativity and simplicity with competitive results. I am committed to the journey of meaning which I explore through fine art applications, and graphic design with the use of fundamental design.
My passion became my professional drive.
Paloma Herrera Navarro
ABOUT ME
Born Creative
Since my earliest memory, I have always been fascinated with color and pattern. I was commissioned for freelance work as a child, and honed these skills in my Batchelor’s of Fine Arts. My Graduate work in Graphic Design and UX design has enabled me to apply my vocation to the business community.
SKILLS
The Possibilities
ILLUSTRATOR
Advanced
USER RESEARCH
Ability to study the user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.
SKETCH
Advanced
COMMUNICATION
Open and active communication in required situations to effectively facilitate progress.
INDESIGN
Advanced
PRIORITIZING TASK
Adaptative over the situation when it requires to change the subject or goal, reaching the proper solution.
FIGMA
Advanced
TEAM WORK
Proven track record of working collaboratively with team members to achieve goals.
PHOTOSHOP
Advanced
LANGUAGE
Spanish - Native
English - Advanced
French - Basic
PREMIERE PRO
Intermediate
PROBLEM SOLVING
Great ability to focus on finding solutions.
GRAPHIC DESIGN
Graphic design has enabled me to express myself in a digital setting. From mixing mediums in a collage style setting, to producing a digital user experience for a website, I have found success in delivering this type of design.
STORY AS AN ARTIST
Researching myself
Through self-reflection in my artistic expression, my work began to acquire personal attributes. This method of reflection also became the way I seek to empathize when producing these works of art. These portraits detach from total realism, becoming a reinterpretation in which I indirectly reflect personal features. Throughout my experience in art, there are several artists who are present in my work, in addition to my own experiences with people that I have met along the way. This affects the difference between my way of drawing and my painting. In painting it highlights a cruder deformation and brushstroke, in drawing, on the other hand, my work is more careful and faithful to the person
